MassMutual Wisconsin Announced as Presenting Sponsor of REACH Gala: An Evening in Red and Blue


REACH-A-Child is pleased to announce MassMutual Wisconsin as the presenting sponsor of the inaugural REACH Gala: An Evening in Red & Blue, to be held on September 24, 2016.

MassMutual Wisconsin President & CEO Tim Powers states, “We are extremely pleased and excited to be part of such a worthwhile event. Supporting REACH-A-Child gives MassMutual Wisconsin the chance to help further the mission for every first responder in Dane County to have a REACH Bag.”

This gala provides a unique setting at the Middleton Firehouse on University Avenue. The fire trucks will be pulled out, leaving the truck bay to be transformed into a magical dining room in Red & Blue. Silent and live auctions, music, magic, and the Madison Pipe & Drum Corps will make this an evening to remember – while also helping to support REACH-A-Child™ extend their mission of supplying all First Responders with REACH BAGs filled with books to be given to children-in-crisis. For sponsorship and ticket information, and to learn more about this event, visit

REACH-A-Child works with all First Responders to ensure that they have the necessary tool to reach children-in-crisis:  an age-appropriate book that redirects the child’s attention from the crisis at hand and allows them an emotional escape from their fears. Whether a child is in an automobile accident, a victim of a domestic disturbance, or experiences a trauma, research has shown the power of a book and a positive interaction with an adult can turn a negative situation into a positive one - for both the child and the First Responder. 

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. Local sales agencies are not subsidiaries of MassMutual or its affiliated companies. Agency officers are not officers of MassMutual or its affiliated companies.